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Naughty Turkish Euphemisms
Hear ye! This mini-article now includes a language-point video clip. Please see and hear it via the link, a little further below...
Several months ago, the Turkish advertising world was turned upside-down when the FINDIK TANITIM GRUBU aired a humorous TV ad in which they touted their product (hazelnuts) by using an invented, new Turkish euphemism.
Euphemism -- a mild, indirect, or vague expression used in place of a more direct, explicit, or offensive one. Like: rest-room or water-closet for toilet...
We hesitated to bring it to your attention at the time, not because of its naughty overtones, but because we feared it might be a 'flash in the pan'. Well, it's clear now that it's here to stay -- the TV ad-campaign expanded to include the print medium, a second TV ad has now been aired, and there are more in the works. So, we won't hold back any longer!
Use 'Print Preview' or right click-the advert for englargement and legibility...
or Left click the advert for a language-point video clip. (A 1 MB Windows Media Video .WMV file)
Starting in the middle of the picture, the ad says:
"A handful of hazelnuts every day is good for you." Then continuing under the picture... They're good for high-blood pressure, for cholesterol, for anemia, for sleeplessness, they give energy, make the skin youthful, strengthen bones and teeth and besides that...[they give you] sexual potency!
Pronounced: ah-gah-nee-ghee nah-gah-nee-ghee
March 2000 Updated: August 2007
Learn another 'naughty' euphemism using şey; thing... |
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