You may not have noticed, but in January, at the behest of one of our Internet site-visitors, we tried an experiment with our online Internet links -- that promptly backfired on us.
In the experiment, we eased our Online Internet Linking Rules -- the rules that control the degree of difficulty for accessing deep-internal pages (paragraphs, sentences, phrases, and words) of LPT's Online Internet Edition. We eased the Online Linking Rules to bring them a little more in line with our CD's Linking Rules.
Our intent was to make life a bit easier for our Internet Site-Visitors -- giving them direct-access to deep, internal page-locations of LPT, just as quickly and easily as CD Owners. And, during a period of about 3 weeks, we enabled more than 1,000 deep-internal page-location Internet links for Site-Visitors -- an improvement of about 17% online.
But, it seems we did the job a little too well -- and after several months of experimentation, the online links worked so well that our offline CD/Books sales slumped. And our Google 'click' revenue tanked. The Internet links improvement killed CD-buyer and Google ad-click incentives.
So... with apologies, we've returned the Online Internet Edition to its pre-January Internet linking methodology -- and we regret any inconvenience we've caused.
Please be assured that the Linking System on our CD Product is as finely tuned and easy-to-use as ever.
Related:
Internet Survival Kit -- Coping with Internet Breakdowns
Internet Survival Kit -- Internet Explorer and the Also Rans
Internet Survival Kit -- Bad 'Google Adsense' Dreams
Internet Survival Kit -- Consequences of Breaking Cardinal Rules
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