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![]() How to advertise soft drinks in Turkey
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Pepsi Cola finds an eye-catching way to advertise in Turkey --
with actress and model Aysun Kayacı ![]() Click for enlargement! Thanks to Hürriyet Gazetesi 2 May 2007 |
The Face of Pepsi Cola for Summer 2007 |
Mobile Phone Photo Farce? ![]() Click for enlargement! | Then this past March, shortly after that provocative Doktorlar broadcast, intimate mobile phone photos of the 26-year-old beauty in her underwear surfaced on the Internet -- which caused yet another stir. She claimed to have taken them herself, forgetting to remove them before giving the phone in for maintenance -- and that the repairman found and distributed them. Thousands wouldn't have believed that story line, and neither did we... |
So, we began to wonder when the next shoe was going to drop.
As it turned out, we didn't have long to wait. Because, with the coming of May, Aysun Hanım announced an advertising coup -- that she had been selected as the 'Face of Pepsi Cola for Summer 2007' in competition with the My Coke 'Big Hands' and the nondescript Cola Turca advertising campaigns. Soft Drinkers were told that steamy new Pepsi Max ads would feature Aysun Hanım in sexy kissing scenes, intended to promote Pepsi's new sugar free soft drink symbolizing "Summer Love". The Pepsi promotional TV advertising, which began to air shortly thereafter, certainly lived up to its commercial hype -- as you'll see in Part 2...

© How To Advertise Soft Drinks In Turkey: Aysun Kayacı For Pepsi Cola