Hey, Merle... 'Are the Good Times Really Over For Good' for Google Adsense? There's a report circulating on the Internet that the 'glory days' of Google Adsense are over -- because of a simple anti-website-publisher change that Google made to its Adwords program late last year. Adwords is Google's contextual advertising innovation for Internet advertisers that lets any average person (or small business, or large company) set up his/her/its own ads -- to appear either on the Google Search Engine Page or on website pages like ours, or on both. Adsense is Google's advertising innovation for website developers, which gives websites like ours the chance to earn small dollops of cash each time a site visitor clicks a contextual ad we display. Adsense helps website developers defray expenses related to website improvement and maintenance. The aforementioned 'Death Of Adsense' Report, states that Google changed its Adwords Program in November 2005 to allow Adwords advertisers to bid a separate price for ads that displayed on the Google Search Engine Page as opposed to ads that displayed on website pages. From that date forward, an Adwords advertiser could bid high for favorable Search Engine results (which, it is claimed, are generally more beneficial to advertisers) and bid low for well-placed ads on websites (which, it is claimed, are generally less beneficial for advertisers). And, according to the author of 'Death of Adsense', that's exactly what advertisers have gradually done over the last 10 months -- causing Adsense revenues for websites to wilt badly. Because we joined the Adsense Program in November of last year just as the change was being implemented (unbeknownst to us), we really can't compare our experience now with the so-called 'glory days' of Adsense. There have been no 'glory days' for us to recall -- nor to compare with. Just a modest trickle of encouraging and much-appreciated pocket-money. But the 'Adsense is Dead' report makes intriguing reading. And, for those who are interested in such subjects, you may download the free report for yourself at the following link for Life After Adsense at http://www.thedeathofadsense.com/.